Lighthouse #stmaryslighthouse #whitleybay #newcastle (at St Mary’s Lighthouse)

(Source: somethingtoseeorhear)

cjwho:

Flexible Wooden Bookshelf Warps to Wrap All Book Sizes

Great article here about the recent Tesco apology adverts, comparing their layout to prose or a sonnet.  They deny it but that’s obviously because they don’t want people to think they are trying to dilute the message.

A good example of how the way companies communicate with their audience is changing, becoming more human.

It would be stupid to think that these adverts are only about horsemeat, its a brilliant opportunity for Tesco to change its public image.

Well I just wrote about it, so they’re obviously doing something right.

cambridgenoir:

It was all too neat. What was Old Father Cam hiding down there, chained in his leviathan coils?

(The gumshoe is on hiatus. This casenote was first taken on 19 April 2012.)

(Source: emogirlj, via getoutoftherecat)

adcollector:

DDB TRIBAL (Germany) for Volkswagen Precision Parking

This is like something out of a film. Incredible!

(via incrediblecurls)

yoannmichaux:

Coke Lemon Ad by Publicis

This is excellent!  Congrats whoever thought this one up!

(Source: gluttonousadvert)

modernizing:

QR Codes Embedded into Sidewalk to provide tourist information.

Rio De Janeiro has embedded QR codes into their sidewalks to help tourists learn more about the city and more easily get to where they are going. The codes have been embedded into the city’s traditional mosaic sidewalks in the form of black and white tiles. When the tiles are scanned with a smartphone, a local map and information is provided to the user in English, Spanish, or Portuguese. Brazil plans to embed roughly 30 QR codes at beaches, vistas and various historic sites around the city, helping Rio’s two million foreign visitors each year get around.

This is a cool idea

youknowyourebritishwhen:

Angel of the North on Wednesday

allthingseurope:

 Beachy Head, England by sven483

(via youknowyourebritishwhen)

trusting-the-disgusting:

Armstrong bridge on Flickr.

(via photonewcastle)

(via photonewcastle)